DOWN WITH DAIRY
dOWN WITH DAIRY IS A SURGE OUTREACH EVENT FOCUSED ON EXPOSING THE HIDDEN TRUTHS OF THE DAIRY INDUSTRY.
Down with Dairy is a street activism event using facts, footage and food to shift the public's perception of the dairy industry. Activists can either display footage or facts, or work as part of the outreach team or on the plant-based sample stall.
From Down with Dairy events, we have found that the majority of the general public are simply not aware of what happens to cows and calves in the dairy industry - and once most find out, they are naturally horrified. Once a member of the public watches the footage, they are approached by a member of our outreach team who then provides them with further information and directs them towards our plant-based milk and cheese stall, where they can try the delicious alternatives to dairy products.