A new study by comparethemarket.com has recently shaken the online community with the revelation that 7% of the UK population is now vegan.
This study highlights a huge surge in the popularity of veganism in the last few years - up from a suggested 1% of Great Britain being vegan in 2016, according to The Vegan Society and Vegan Life Magazine.
This has surprised many, but perhaps it shouldn’t be all that jaw dropping when we reflect on the attention veganism is now receiving on social media and in the mainstream media. Since the beginning of 2018 we have seen the greatest success ever of Veganuary with recording breaking amounts of people signing up to live vegan. We have seen the rallying together of vegans across the world in reaction to the #Februdairy campaign that attempted and failed to make the dairy industry seem humane. We have seen more and more vegan food options being made available for the public, with supermarkets reacting to the increasing demand for vegan food. We have seen vegan activists on mainstream television refuting false claims of extremism but also raising the issue of the immorality of animal use.
It seems that there isn’t a day that passes without a new step forward for vegan options and awareness. Almost everyone you speak to now will tell you of their friend or sister or father or colleague or someone who they know who is now vegan. Veganism is no longer on the fringes of our society, but is swiftly becoming one of the key topics of interest - and it really does feel as if there is no stopping the movement now.
For the first time in history, veganism is becoming mainstream and what this means is that the attention of the masses is beginning to shift away from the adverts designed to blind them from the horrors of animal use. People are beginning to wake up to the truth.
But we must not let this 7% lull us into complacency - for the animals still need us to end their suffering as soon as possible.
Numbers mean nothing to the beings that are still being exploited and killed, so whilst we can rejoice in the acknowledgement that we are making a difference, we must never relent in the fight for a vegan world and for the animals that need our continued and progressive action.
Peter Keighley for Surge